Friday, December 11, 2009
Dove's Campaign for Real Beauty--FREE Stuff for You!
I am very excited that Dove is taking an initiative to address these issues with young people! The Dove® brand is launching its largest effort yet to bring self-esteem programming to girls across the country and to encourage everyone to make a difference in the lives of girls. This new initiative is part of the Dove Self-Esteem Fund goal to reach 5 million girls globally by 2010 with self-esteem programming.
The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today’s stereotypical view of beauty. In the U.S., the DSEF supports the Boys and Girls Club of America and the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources. In the United Kingdom and other countries, the Fund supports Body Talk, an educational program about body image and self-esteem in schools. (Highligted areas take directly from their website.)
And you can help, too. By entering the UPC of a Dove product, Dove will donate $1 to self-esteem programs. They also have a lot of great self-esteem tools on their campaign website at: http://www.campaignforrealbeauty.com/ . Make sure you check out the FREE downloadable workbooks, The True You, for both teens and mother http://www.dove.us/#/cfrb/gallery/true_you.aspx/. As a licensed counselor, I really recommend these workbooks for both moms and teen girls as a way of starting conversations and promoting healthy self-esteem. The teens will also really enjoy the interactive quizzes online so make sure you have them go to this site!
Also, while you are there, don't forget to sign up for a free sample of Dove Hair Therapy!
Kudos to Dove on this initiative!