Friday, December 11, 2009

Dove's Campaign for Real Beauty--FREE Stuff for You!


The pressures of growing up for girls in our country is tremendous these days.  Along the way, there are many disappointments and hurts that can damage a young girl's self-esteem.  In fact, "the majority of girls (seven in ten) feel they do not measure up in some way including their looks, performance in school and relationships. Most disturbing is that girls with low self-esteem are engaging in harmful and destructive behavior that can leave a lasting imprint on their lives." (These new findings come from Real Girls, Real Pressure: A National Report on the State of Self-Esteem, conducted with girls between eight and 17 and commissioned by the Dove Self-Esteem Fund.)

I am very excited that Dove is taking an initiative to address these issues with young people!   The Dove® brand is launching its largest effort yet to bring self-esteem programming to girls across the country and to encourage everyone to make a difference in the lives of girls. This new initiative is part of the Dove Self-Esteem Fund goal to reach 5 million girls globally by 2010 with self-esteem programming. 

The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today’s stereotypical view of beauty. In the U.S., the DSEF supports the Boys and Girls Club of America and the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources. In the United Kingdom and other countries, the Fund supports Body Talk, an educational program about body image and self-esteem in schools.  (Highligted areas take directly from their website.)


And you can help, too.  By entering the UPC of a Dove product, Dove will donate $1 to self-esteem programs.  They also have a lot of great self-esteem tools on their campaign website at:  http://www.campaignforrealbeauty.com/ .  Make sure you check out the FREE downloadable workbooks, The True You, for both teens and mother http://www.dove.us/#/cfrb/gallery/true_you.aspx/.  As a licensed counselor, I really recommend these workbooks for both moms and teen girls as a way of starting conversations and promoting healthy self-esteem.  The teens will also really enjoy the interactive quizzes online so make sure you have them go to this site!

Also, while you are there, don't forget to sign up for a free sample of Dove Hair Therapy!

Kudos to Dove on this initiative!

6 comments:

Anonymous said...

Thanks for posting this. There is a lot of great information on this site. I am going to have my daughter go to it later.

Anonymous said...

I am going to send this site on to my sister and niece. My niece is so beautiful, smart and talented, but feels like she isn't b/c she is comparing herself to others. She even told me over Thanksgiving when I was talking to her, "You don't understand. You should see the girls at my school. They are so beautiful." It broke my heart b/c I could see it really bothered her.

Marie said...

Dove is right on it! Young girls today have so much pressure and get so many putdowns from society. Thanks for the post.

Marie said...

Dove is right on it! Young girls today have so much pressure and get so many putdowns from society. Thanks for the post.

Anonymous said...

I'm sending this one to my sisters - for their daughters. It was hard when I was growing up, I can only imagine how much more difficult it is in today's society.

BTW, I love Dove bodywash! It's great! Tm

StuffSmart said...

I love this campaign! It's a huge step for a Giant Beauty Company like Dove to take on. I really hope more companies follow their lead!

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