Saturday, May 29, 2010

Drink WAT-AAH!

Did you know childhood obesity has more than tripled in the past 30 years?  These kids are at greater risk for health problems such as cardivascular disease, high blood pressure, bone and joint problems, as well as becoming obese adults with even more health problems.  Not to mention the social and emotional difficulties that obese children face.  (Centers for Disease Control

Although there are numerous factors that feed into childhood obesity, one of them is probably the calorie filled sugary drinks that kids have.  If you know me, you know I am not a fan of children drinking soda, sugary drinks or even a lot of juice.  These sugar ladden drinks are all over the market place, and often are touted as being healthy.  Flavored water or "vitamin" water is frequently laced with sweetners.  If you look at the labels closely, you will see that many "juice" drinks contain added sugar.  Manufacturers use fun and exciting packaging along with advertising to entice children into wanting these drinks.  The creative packaging can also trick parents into thinking they are purchasing thes sugar ladden drinks on the premise that it is healthy.

In comes WAT-AAH!  The first bottled water "cool" enough to convince kids to switch from other drinks.  WAT-AAH's mission is clear:  "to reverse the established behavior and dependency on sweetened drinks amoung American children, thus redcuing the alarmingly high rates of childhood obesity."  WAT-AAH is a NYC based company founded by Rose Cameron and her son after she asked him why he hated drinking water.  His response was, "I know it's good for me, but it's so boring."

I received four bottles of WAT-AAH for review purposes.  When I opened the package, my girls were immediately drawn to the bottles and knew instantly that this package was NOT for mom, but for them.  The four bottles that I got were BODY (pure spring water), BRAIN (ultra purified water with kid-friendly electrolytes), POWER (ultra purified water with bone-building magnesium) and ENERGY (ultra purified water and energizing oxygen).  The bottles are sleek and slim with small black label and neon colors.  There is a picture of a boy yelling with his mouth wide open with a comic bubble with various sayings.

My girls begged to open it and try it.  They drank WAT-AAH! and loved it!  We even said, "Girls, it is just water," but their response was, "We don't care, it's good!"  WAT-AAH! contains no sugar, coloring or calories and is bottled in BPA-free bottles.   Trendhunter magazine even named WAT-AAH! one of the top 10 products for kids for two consecutive years!

Their slogan is:

You can read more about the company, this product and where to locate it on their website  You can also purchase this product on for just $1 a bottle.

Disclosure:  I received this product to review.  I was not compensated in any way and this review contains my honest opionions.

1 comment:

StuffSmart said...

I have seen great reviews for wataah but haven't been able to bring myself to purchase it since we are trying to cut out plastic bottles using reuseable bottles. I wish the company offerred Gallon or larger sizes so we could use then for our eco-friendly bottles.

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