Thursday, April 28, 2011

Don't Give Out Your Zip Code

Ever wonder how you get on some mailing lists for some companies?  According to Clark Howard, when you purchase something from a store with a credit card and they ask for your zip code that that retailers, "use data-mining software that takes the name on your account and, with the zip code you supply, develops a dossier on you with pinpoint accuracy. They can find out exactly where you live and then target-market you with junk mail."  So, if you don't want the junk, make up a zip code.  NOTE:  When you are asked for your zip code at the gas pump, you must use your zip code because there it is an anti-fraud protection.

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