Tuesday, May 14, 2013

MUST READ! Abercrombie & Fitch Brand Adjustment #fitchthehomeless

I was really disgusted to read statements Abercrombie and Fitch's CEO reportedly made concerning his shoppers.  Apparently, he reportedly said this in an interview:  “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."  The store doesn't carry  women's clothing in sizes XL because they don't want heavy people wearing their brand (citation).  Pretty sad.  Very high schoolish if you ask me.  As I have always said, people graduate high school and some never leave it.

I like this guy's idea of how to change A&F's image.  I think he has it right.  Watch this video and you will see!  Make sure you share this with your friends!

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