Tuesday, February 9, 2016

Bear Your Heart this Valentine's Day #BeartYourHeart #ad

I have always loved the Snuggle Bear. He is so soft and cuddly. I also love the loving campaigns that surround him, so I when I had this opportunity to share about the #BeartYourHeart Campaign in exchange for a Snuggle samples (full disclosure here, peeps), I couldn't turn it down. After all, who doesn't love heart-felt expression and Snuggle LOVEmojis? (Found free in the Apple and Android app stores.)

Do you struggle bearing your heart to others? If so, you are not alone. In a recent national survey (Harris Poll on behalf of Snuggle in January 2016):

  • Four in five people (80%) would appreciate a loved one showing them heart-felt emotion on Valentine’s Day.
  • A significant proportion of people (37%) admit to being challenged when it comes to expressing heart-felt emotion to those they care about.  And for men, the number is even higher at 41%, compared with women at 33%.
  • Surprisingly, one in ten (10%) would rather go to the dentist than talk about how they really feel. 
  • Half (50%) say writing it down is an easier way to express themselves than saying it.

But never fear, Snuggle Bear is here! He not only softens laundry, but hearts. Snuggle Bear is the embodiment of all things sunggly and soft will help people express their emotions this Valentine's season with the #BearYourHeart campaign.  This awesome campaign offers digital Love Notes and Snuggle LOVEmojis to show those we care about how we really feel.  In addition, Snuggle Bear will invite New Yorkers to bear their hearts in a rare appearance right before Valentine’s Day.

Starting today on National Hug Day and continuing through Valentine’s Day, the #BearYourHeart campaign will give people the opportunity to express themselves to those they love through Love Notes, Snuggle LOVEmojis, and other engaging tools and tips. 

To celebrate the campaign, New Yorkers are invited to visit the Snuggle Bear Den on February 11 at the Flatiron Plaza by Madison Square Park.  Snuggle will warm up The Big Apple with a full day of #BearYourHeart activities:

  • Snuggle Bear will be on hand to meet and take pictures with guests and encourage them to bear their hearts.
  • Guests can write a Love Note to someone special, take a picture, and watch it become part of a beautiful mosaic with thousands of other Love Notes which will be displayed on a massive digital screen. 
  • Guests can receive a plush Snuggle Bear of their own and get a chance to win the ultimate Valentine’s experience package. 
  •  Everyone can follow along on FacebookTwitter and Instagram or go to www.snugglebearyourheart.com to join in the fun if you are not in New York.
Snuggle has been making the world a softer place for over 30 years. This year, in addition to softening hearts during Valentine’s season, Snuggle is launching innovative new products to help people snuggle up even more.  Draw people close with the exhilarating scent of Snuggle’s new Cherry Blossom collection and help eliminate tough odor with new Snuggle Plus Superfresh liquid fabric softener.

Disclosure: I will receive samples in exchange for sharing this information.

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